The D-U-N-S Number is a unique global business identification
system that identifies, validates, and relates more than 235 million businesses
worldwide. Only the D-U-N-S Number lets you keep track of these businesses and
integrate information from various sources to make it understandable and useful.
Because of the D-U-N-S Number's unique attributes, it is at
the core of the D&B DUNS right process. The D-U-N-S Number help customers
around the globe gain profitable insights from their data.
Better Business
Decisions for Revenue Growth and Cost Containment
In addition to helping you gain insight from your existing
data, the D-U-N-S Number can facilitate your process for making transactional
credit and marketing decisions more easily. For example, if you are deciding
whether to extend credit to a prospect and on what terms, the D-U-N-S Number
helps you to identify the right company on which you are making a decision. It
can also link you to other companies in a prospects’ corporate family where
additional hidden risk may exist such as a financially troubled parent company.
And it enables you to connect to predictive scores that can help you predict
the likelihood of bad debt, slow pay, and fraud.
Similarly, in the area of sales and marketing decisions, you
can better identify prospects, find new opportunities within corporate
families, and connect to predictive scores to identify likely purchase and
response rates.
The D-U-N-S Number in Action
The D-U-N-S Number functions in a variety of ways to help
businesses grow revenue and contain costs:
In Credit Risk Management – Proven
Ways to Manage Your Risk Exposure:-
The D-U-N-S Number enables you to understand a complete
picture of risk for an individual company or an entire portfolio. It uniquely
identifies each entity and then links that identity to all members of its
corporate family so you can better understand your total risk exposure to that
identity, including potentially hidden risk exposure, such as a financially
troubled parent company. The D-U-N-S Number also enables precise matching of a
business to predictive scores that help predict the likelihood of that company
being fraudulent, paying slow or going out of business.
In Sales & Marketing – New
Ways to Grow Revenues and Profits:-
The D-U-N-S Number enables you to cleanse your marketing
database of duplication and errors, identify each company including their
corporate family, and append additional information to enhance your marketing
effectiveness. For example, you can append predictive scores to pre-screen
prospects for their ability to buy, pay, or respond to your offer. By working
with more complete accurate marketing information enabled by the D-U-N-S Number, you can improve response rates, uncover new opportunities, and make
your marketing dollars work harder.
Source:www.hoovers.com
